Brand
Brand assets
The official InsuranceWizard logo package — horizontal and stacked lockups, monochrome variants, app icons, vector PDFs, and the brand guide. Please don't recolour, stretch, or rebuild the artwork.
Lockups
Horizontal (primary)
Horizontal on dark
Stacked
Stacked on dark
Icon (digital master)
Icon — flat production fallbackColour
Wizard Orange
#FF6A00 · rgb(255, 106, 0)
Brand Black
#111111 · rgb(17, 17, 17)
Surface Black
#000000 · rgb(0, 0, 0)
Reversed Ink
#F7F7F8 · rgb(247, 247, 248)
Light Surface
#F5F6F8 · rgb(245, 246, 248)
Typography: the wordmark is insuranceWizard set upright in a Geist-style grotesk (SemiBold) and shipped as outlined paths — lowercase “insurance” in a solid #111111 face, capital-W “Wizard” in a single flat #FF6A00 face. Geist with an Inter fallback is used across the product UI.
The master mark is flat and razor-sharp: no italic, gradient, underline, outline, keyline, emboss, extrusion, shadow, glow or blur. The only transparency is the star's symmetric geometry-following interior fade — use the flat-production fallback wherever transparency can't be reproduced.
Individual files
Digital masters (SVG — with 1C fade)
Flat-production fallback (SVG — hard open centre)
Raster masters (transparent PNG)
Platform & special-use assets
Pre-sized exports built for third-party platforms that require an exact canvas. Use these as-is — do not rescale, pad or re-export them.
- GHL Business Logo — 350×180 PNGtransparent, canonical 1C horizontal lockup centred with safe padding
- GHL Star Icon — 350×180 PNGtransparent, canonical 1C star only (no wordmark), ~128px centred
