Brand guide
insuranceWizard
The canonical identity: a four-point bright-orange star with a large open centre and a symmetric interior fade that follows the star geometry, locked to the upright insuranceWizard wordmark — lowercase black insurance, capital-W bright-orange Wizard. All artwork ships as outlined vector paths with no font dependency.
The master mark
The horizontal lockup is primary. Use the stacked lockup where width is constrained (app splash, square placements, print covers). Use the icon alone only where the brand name already appears nearby.
Colour
Wizard Orange is the only orange in the identity. There is no gradient, no second orange, no burnt orange and no navy anywhere in the logo system.
Clear space & minimum size
| Rule | Value |
|---|---|
| Clear space around every lockup | Minimum = the height of the star's open centre on all four sides (≈ 0.45 × star radius). Nothing may enter it. |
| Minimum size — horizontal lockup (digital) | 110 px wide / 26 px tall |
| Minimum size — horizontal lockup (print) | 32 mm wide |
| Minimum size — stacked lockup | 72 px wide · 22 mm print |
| Minimum size — icon (digital master with fade) | 24 px |
| Below 24 px, or any one-colour reproduction | Use the flat-production fallback (hard open centre) |
Digital fade vs flat-production fallback
Two constructions, one geometry. The fading centre is the preferred digital mark. The hard open-centre flat fallback is mandatory wherever transparency cannot be reproduced reliably.
Digital master — geometry-following fade.
Flat-production fallback — hard punched centre.
| Context | Use | Why |
|---|---|---|
| Website, app UI, video, digital documents, presentations | Digital master (fade) | Full alpha support; surface shows through the fade |
| Dark UI surfaces | Digital master, on-dark file | Fade resolves into the dark surface |
| One-colour print, spot colour, letterpress, stamps | Flat fallback | No tints or alpha available |
| Embroidery, vinyl cut, engraving, etching, signage | Flat fallback | Physical processes cannot render a gradient of coverage |
| Fax, low-resolution or photocopied output | Flat fallback | Banding and fill-in destroy the fade |
| Favicons, app icons and any mark under 24 px | Flat fallback | Fade bands collapse below ~24 px |
| Unknown or photographic backgrounds | Flat fallback, black or white | Guaranteed contrast |
Light and dark usage
Light surfaces (#FFFFFF, #F5F6F8): use the standard colour file.
Dark surfaces: use the -on-dark file. insurance becomes #F7F7F8; the orange is unchanged.
One-colour black: documents, faxes, stamps.
One-colour white: photography, dark merchandise, signage.
Incorrect use
- No blur, glow, soft shadow or Gaussian effects on any part of the mark.
- No letter shadow, emboss, extrusion or letterpress on the master wordmark.
- No italic, slant or skew — the wordmark is upright.
- No navy and no burnt orange anywhere in the logo system.
- No gradient in Wizard — it is a single flat #FF6A00 face.
- No outlines, keylines, strokes or letter outlines on the master mark.
- No underline, no tagline lockup, no re-typed wordmark.
- Never lowercase the W in Wizard, never add a space between the two words.
- Never recolour, stretch, rotate, crop or rebuild the star.
- Never use the digital fade file for embroidery, vinyl, engraving or favicons.
Optional application example — embossed environment
An oversized star may be used as a same-material embossed background treatment on warm ivory surfaces. This is an environmental application only: the foreground lockup always stays flat and crisp, and no embossing is ever applied to the master assets themselves.
File index
| File | Intended use |
|---|---|
| insurancewizard-horizontal.svg | Primary lockup, light digital surfaces |
| insurancewizard-horizontal-on-dark.svg | Primary lockup, dark digital surfaces |
| insurancewizard-horizontal-black.svg / -white.svg | One-colour lockups |
| insurancewizard-stacked*.svg | Stacked lockup, same four surface variants |
| insurancewizard-icon.svg / -on-dark.svg | Digital star, standalone |
| insurancewizard-icon-black.svg / -white.svg | One-colour star |
| *-flat.svg | Flat-production fallbacks — hard open centre, no transparency |
| *-512/1024/2048.png | Transparent raster masters; -on-dark where surface-aware |
| Vector print masters (horizontal, stacked, icon, flat fallback) | |
| favicon.svg / favicon.ico / favicon-16/32/512.png | Browser icons — flat fallback construction |
| apple-touch-icon-180.png | iOS home screen (square black background) |
| app-icon-192/512/1024.png | PWA / Android icons (transparent) |
| app-icon-square-192/512/1024.png | Platforms requiring an opaque square |
| og-image.svg / og-image.png | Social sharing card, 1200×630 |
| brand-guide.html / brand-guide.pdf | This document |
| insurancewizard-brand-package.zip | Everything above, foldered, with README |